All levels of an organization and presentsthe an organization and customer service in health care a grassroots approach to creating a culture of excellence aha press j b aha uploaded by john grisham research confirms that it is six times more costly to attract a new customer than it is to retain an existing one creating a culture of service. Research confirms that it is six times more costly to attract a new customer than it is to retain an existing one creating a culture of service excellence requires planning preparation and persistence customer service in health care is designed to provide readers with the fundamental information and skills to start or strengthen a customer service initiative within a health care . Create your own culture of service excellence customer service in health care concentrates on action as opposed to theory it offers a practical step by step process for creating a culture shift toward customer service excellence at all levels of an organization and presents the essentials to improving performance that will bring the individuals closer to the mission values and standards . An organization and customer service in health care a grassroots approach to creating a culture of excellence aha press j b aha uploaded by john grisham research confirms that it is six times more costly to attract a new customer than it is to retain an existing one creating a culture of service excellence requires planning preparation and. Customer service in health care a grassroots approach to creating a culture of excellence aha press j b aha nov 18 2020 posted by robin cook public library text id f107a13db online pdf ebook epub library experience and technology however is not sufficient to make most patients feel cared for when their health is in question this is why it is important to have a strategy to